I've been trying to come up with a way to get our customers more involved with our Facebook/Twitter pages now that they're up and running, and I'm considering running an exclusive special offer for those of you who engage with us through these social networking sites. Get in touch and let me know what you think.
The premise behind the offer is that you post one of your favourite wines on Facebook, or tweet them to us on Twitter, along with a brief explanation of why you like them. I will then suggest a wine I really enjoy that I think you would like, based on what you've told me, and include things like tasting notes and background information on the grower/vintage. If you like the sound of my suggested wine, you let me know, and I'll send you a personal exclusive code for a special discounted price for you if you buy 1 bottle of each wine (your favourite, and my choice). Come in the shop armed with your code, snag yourself 2 excellent bottles of wine at a great price, take them home and give them a whirl. After you've tried my recommendation, you hop back on Facebook/Twitter and post your thoughts - whether you liked it and why, and if you're feeling adventurous, write up your own tasting notes. Based on your feedback, I'll recommend another wine for you to try in the future, and hopefully you'll keep giving us your thoughts so that we can help you find more new styles of wine, or excellent examples of your favourites, and also to hopefully encourage others to try new wines too.
The idea behind running this promotion would be to build better relationships with each of you, and to get to know you all a bit better. We always want our customers to enjoy their wine, and the more we get to know each of you, the better able we are to recommend wines that we know you'll really love. Hopefully, by giving each of you personalised recommendations and special offers, we can also help you guys find great new wines that you wouldn't necessarily have tried before, and we can also help you to learn more about the wines and your own personal tastes.
Whatever your thoughts on this idea, I would love to hear them. Nothing is set in stone yet, so I can't promise that this will happen, but if there's enough enthusiasm for it, then it's certainly something I'd like to give a go. If you're keen, get in touch so I have an idea of how many people are interested in taking up such an offer. If you don't like the sound of this, or think we could be doing something different or better, then please tell me and we'll adjust or overhaul the idea to better meet your expectations.
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